We will work for you full-time as your professional sales associates to help you achieve the highest sale price possible, in the shortest time frame, using our expertise to make the process a smooth and pleasant experience.

The correct selling price of a home is the highest price the market will bear. To assist you in determining the correct asking price we will provide you with a comprehensive market analysis of comparable properties that have been recently offered for sale in your area.

This analysis is based strictly on homes that can be considered similar to yours, and will be specially prepared for you. This comprehensive property analysis is divided into five categories:

1. Similar properties that are currently listed.
2. Similar properties that have recently sold.
3. Similar properties that have sales pending.
4. The adjustments of recently sold homes in direct comparison to yours.
5. The condition of your property and recommended improvements.

By carefully studying the comparable property locations, features, and the terms under which they are offered, we can develop a clear picture of the potential market for your property.

By looking at the properties currently listed, we can see exactly what alternatives a serious buyer has to choose from. We can be certain that we are not under pricing the property.

By looking at similar properties recently sold, we can see what homeowners have actually received over the last few months. This is the acid test that is used by lending institutions to determine how much they will be willing to lend a buyer for your home.

While we naturally want top market value for the home, we can agree that there is a point where the price would be too high. By doing our homework diligently, we can get maximum dollars in a reasonably short period of time.

Condition

You will only get one opportunity to make a good first impression on the buyers. Often, buyers will drive by a house before they will decide if they want to see the inside, so a neat and clean exterior is important.

The front entryway needs to sparkle. Clean windows, touch up paint, and even replace the front door if it looks shabby. We will provide you with a detailed list of suggested repair and maintenance items.

With our experience in the marketplace, we know what buyers are looking for, and what buyers are afraid of.

Location

Location is the only factor that neither you, as the seller, nor we, as your Realtors can control.

Marketing

Most real estate agents have access to the traditional methods of selling a home: newspaper advertising, open houses and placing the property in a multiple listing service. Some real estate agents put their listings on the Internet.

We do all of that and more. Our marketing really begins with our detailed analysis of the property relative to the current marketplace. By actively working with buyers, we keep our fingers on the pulse of market. With this knowledge, we create a pricing strategy that will attract the greatest number of serious buyers, giving you the highest possible sale price in the shortest amount of time.

We use direct mail to promote the property to individuals in our extensive database. We also do a mail campaign to neighbors, who often know of someone looking for a home in the neighborhood.

We also use the "word-of-mouth" method of marketing. With the telephone and the use of email, we make sure that prospective buyers are aware that the property is available.